Google Ads Budgeting for Start-ups
Google Ads platform mainly works on keyword & position bidding. Your budget should be selected based on the traffic volume and cost per click. Assuming you are farm fresh! to this process. I’ve put together 3 simple steps to help you roughly estimate what your monthly budget should be.
Follow These Simple Steps:
1. Use This Free Keyword Research Tool
2. Select the top relevant keywords for your industry/product or service.
3. Entry Top Bid & Low Bid from your research as shown below & click ‘Calculate Budget’.
Google Ads Budget Estimator
Enter your keywords, their Top page bid, and low bid to get an estimate:
Estimated Budget:
Position 1: $0
Position 2: $0
Disclaimer: This is a simple estimator to provide some idea on how much you should be budgeting. All estimates are built for 10 clicks maximum a day.
In the realm of new businesses, one recurring question is: “What should my Google Ads expenditure be?” Crafting a Google Ads budget indeed poses a significant challenge for both novices and veterans in the pay-per-click marketing landscape. The process can often seem daunting, require a substantial time investment, and may not always receive the appreciation it deserves.